Monday, March 29, 2010

1991-2000


Bratz

These dolls are the first in the blog to be truly in any way controversial. They have very exaggerated heads, with huge lips; they do show a post-pubescent female body, certainly, and the clothes that have been put onto these bodies have stirred up a great deal of controversy.

They are supposed to appeal to the working-class, multi-ethnic market that the rarified world of Barbie has never seemed to properly hit. The clothes have been called "trashy;" so have the dolls.

Apparently the creator was working for the maker of these dolls, MGA Entertainment, and Mattel at the same time. Mattel solved this problem in the approved 21st-century fashion: Within the past 2 or so years, they bought out the original producer and are now the sole proprietors of Bratz.

The dolls have plastic removable feet (you can switch out "shoes" this way), removable fashions and rooted hair. They have a kind of slyly beguiling quality in the case of some that appealed to me enough to get two examples of the 6" size "Li'l Bratz" - they come in 11", 6" & an even smaller size (not certain exactly how large) which size I resisted (I am a "tinies" collector) due to the fact that they have pop-on-off plastic clothing.

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